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Case Study: Account Acquisition & Advertising

Turning Ad Clicks Into Long-Term Accounts

  • Client: B2B promotional barware manufacturer
  • Channel: Google Ads & Meta Ads
  • Timeline: Jun 2025 – Mar 2026 (~9.5 mo)
Become a Success Story
Our Services

The Metrics

0 K

Revenue Closed

0 K+

Pending Deals

0

Leads Generated

0 +

New Accounts Won

$21.2K total managed ad spend

9.5 month engagement

THE CHALLENGE
  • Tiny niche, lots of noise, look-alike buyers placing small, one-off corporate orders mimic the ICP.
  • Target is an account that reorders or enters a sole-supplier relationship, not a single checkout.
  • First-engagement return on ad spend told us little about high-lifetime value accounts.
THE APPROACH
  • Filtered the noise: Aggressive and frequent negative-keyword sweeps and tighter targeting. Methodically zeroing in on wholesale buyers and beverage brands.
  • Strict, accurate attribution. Conversion tracking was a mess. We reconfigured it from the ground up and wired in offline conversions too.
  • Closely monitored reorders to determine account value, not just first-order revenue.

The Outcome

Net New Accounts Won

  • Breweries
  • Distilleries & Spirits
  • Bars/Restaurants
  • Beverage Brands
  • Hotels & Event Venues
  • Breweries
  • Distilleries & Spirits
  • Bars/Restaurants
  • Beverage Brands
  • Hotels & Event Venues
Our campaign surfaced new accounts in every segment of the beverage and hospitality space, from regional craft breweries and independent distilleries to national beverage brands, and even a household-name hot sauce manufacturer.
 
These aren’t one-time buyers. The nature of the product means a first order typically leads to a long-term supplier relationship, with many accounts reordering seasonally or for every new product launch.
 
Some accounts have already reordered, so ROAS is currently compounding. The real return here is a pipeline of 30+ beverage and hospitality accounts positioned to reorder for years. 

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