Case Study: Paid Search, Pipeline, & Revenue
A $20K budget. A $312.7K pipeline.
- Client: Cybersecurity Services Provider
- Channel: Google Ads
- Timeline: Sep 2025 – May 2026 (8 mo)
The Metrics
0
K
Closed-Won Deals
0
K
In Active Pipeline
0
x
Return on Ad Spend
0
x
Pipeline vs. Spend
$20.4K total managed ad spend
8 month engagement
THE CHALLENGE
- Competing against bigger budgets and stronger brand authority in one of Google’s most expensive verticals.
- A lean budget had to win high-intent buyers against entrenched, well-funded competitors.
THE APPROACH
- Tightly-targeted, high-intent search. Every dollar aimed at low-funnel vCISO buyers.
- Paired paid with organic & AI-search visibility to compound reach beyond the ad budget.
- Optimized for pipeline quality and closed-won, not vanity clicks.
The Outcome
The Competitive Reality
- Punishing CPCs
- Massive Competition
- Small Budget
- Very Little Brand Authority
- Punishing CPCs
- Massive Competition
- Small Budget
- Very Little Brand Authority
We couldn’t outspend the category leaders, so we out-targeted them. A modest budget turned into a real, qualified pipeline in a vertical where rivals have ad budgets that dwarf our client and years of brand equity on their side.
Against bigger budgets and stronger brand authority, a disciplined $20K paid-search program delivered ~7× return in closed revenue and another $312,744 in pipeline. Proof that precision beats raw spend, even in the most cutthroat verticals.
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