WEB DESIGN AND DEVELOPMENT
Strategic website redesign & search optimization sees
engaged sessions soar.
*YoY increase
Blue Team Alpha, a veteran-owned cybersecurity services company based in St. Paul, MN, partnered with Klok Labs to rebuild its website from the ground up.
Our team led a comprehensive redesign, updating the site’s aesthetic, optimizing its technical performance, and refining its content to align with the company’s growth and branding goals.
Pete Seeber, Blue Team Alpha’s President, felt the updates effectively resolved the previous site’s issues and had this to say about the process:
“Before the redesign, our website felt outdated and didn’t communicate our value or services clearly. The new design, organization, and updated content have addressed these challenges and more.”
The result is a streamlined, visually appealing, and highly functional website that delivers a superior user experience and has resulted in an enormous improvement across all key search visibility metrics.
Outdated design lacked visual appeal and did not reflect the company’s brand identity
Redundant service pages created confusion and diluted the site’s focus
Poor SEO performance reduced search rankings and hurt user engagement
A cluttered site structure and navigation made it difficult for prospective clients to find information
Klok sought to demonstrate leadership through a simplified, modern look designed to invoke trustworthiness and convey information efficiently.
Through targeted updates to site structure, content, and technical elements, we meticulously set each page up for success in Google’s search algorithm.
Leaving the team with pre-built pages and modules, the website is now structured both technically, and aesthetically, for scalability and long-term growth.
completed design, client review, and statistics prove project success
The redesigned website has been a huge upgrade for our business. It now reflects the professionalism and expertise we bring to the security industry and it’s become a tool that much more actively engages our potential clients
Since launching the new site, we’ve received positive feedback from clients, prospects at trade shows, and our internal team as well. It’s great to see the excitement from our users and feel proud of the way we’re presenting ourselves online.
Referring domains
Load time (in seconds)
Site health
Site errors
Seeber couldn’t have been happier with the project’s results.
“If you’re considering engaging an agency for digital marketing services or a similar website project, I can’t recommend this team enough. They listened to our needs, collaborated with us every step of the way, and delivered a result that exceeded our expectations.“
The completed site is not just a cosmetic improvement, but a fundamental overhaul that addresses past, present, and future challenges.
By addressing technical issues, refining site content, and delivering a seamless user experience, we’ve created a platform that positions the company ahead of its competition, leaving it with a refined, modern search presence and the power to stand out in a crowded industry.
“If you’re considering engaging an agency for digital marketing services or a similar website project, I can’t recommend this team enough. They listened to our needs, collaborated with us every step of the way, and delivered a result that exceeded our expectations.“
The completed site is not just a cosmetic improvement, but a fundamental overhaul that addresses past, present, and future challenges.
By addressing technical issues, refining site content, and delivering a seamless user experience, we’ve created a platform that positions the company ahead of its competition, leaving it with a refined, modern search presence and the power to stand out in a crowded industry.
Become a Success Story
Have a project in mind? Book a free consultation with our team.