WEB DESIGN AND DEVELOPMENT
Developing a strong online presence.
From the ground up.
*YoY increase
Palisade Technology Solutions, a managed IT and consulting company, engaged Klok Labs to transform its website. The existing site was little more than a splash page, offering cursory company and service information.
Jeremy Paxston, Palisade’s President, felt it’s website was badly in need of an upgrade:
The existing site failed to reflect Palisade’s brand
No dedicated service pages, leading to an incomplete presentation of offerings
Lack of copy resulted in poor communication of the company’s value proposition
Major issues and lack of content rendered Palisade invisible in search
We created dedicated, informative pages for each of Palisade’s service offerings to ensure potential clients can easily find and understand their offerings.
Implemented foundational SEO and addressed critical technical issues to enhance search engine performance now and moving forward.
Aligned aesthetics with modern web standards and Palisade brand guidelines, establishing a consistent and professional “look” throughout.
COMPLETE design & CLIENT FEEDBACK DEMONSTRATE success
The redesigned website has significantly enhanced user experience by offering a more professional and dynamic interface.
Working with Klok was seamless and highly effective. They provided a detailed, user-friendly template for us to articulate our vision, then refined our input to enhance alignment with SEO and branding goals. Their professionalism and expertise made the process straightforward and the end result exceeded our expectations!
Feedback from both internal teams and external users has been overwhelmingly positive. Everyone appreciates the clarity and ease of use, and aesthetic improvements.
Palisade already knew how to talk about its service offerings. Klok’s role was to make sure that value proposition and differentiators were clearly communicated online.
We started by building simple, easy-to-read modules, and hand-tailored all of the copy for SEO.
Then, the team focused on navigation and readability, making each page engaging, and delivering prioritized information about each service offering on the Palisade website.
active users
engagement time
Paxston was thrilled with the end result of the project:
“The redesign addressed our challenges by categorizing solutions clearly, improving navigation, and aligning content with SEO best practices. These improvements allow us to upgrade our user experience and increase search engine rankings simultaneously.“
With their recent site overhaul, Palisade now has a powerful digital presence that accurately reflects their capabilities.
The revamped site is not only visually appealing but also functional, informative, and optimized for future growth. After seeing a 267% increase in active users and 177% increase in engagement time, Palisade is making a material impression on potential clients and standing out with a site that represents its recent growth.
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