WEB DESIGN AND DEVELOPMENT

Site Build for IT Services Firm

Developing a strong online presence.

From the ground up.

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Client Overview & Challenges

Palisade Technology Solutions, a managed IT and consulting company, engaged Klok Labs to transform its website. The existing site was little more than a splash page, offering cursory company and service information.

Jeremy Paxston, Palisade’s President, felt it’s website was badly in need of an upgrade:

The main challenge was the limitation of the previous single-page design, which made it difficult to convey the breadth of our services and often overwhelmed users with excessive scrolling to find relevant information.
We worked closely with Palisade to create a modern, functional presence that highlights their expertise, services, differentiators, and values. The new site is a robust platform designed to attract and inform clients while supporting future growth.

The existing site failed to reflect Palisade’s brand

No dedicated service pages, leading to an incomplete presentation of offerings

Lack of copy resulted in poor communication of the company’s value proposition

Major issues and lack of content rendered Palisade invisible in search

Communicate

We created dedicated, informative pages for each of Palisade’s service offerings to ensure potential clients can easily find and understand their offerings.

build

Implemented foundational SEO and addressed critical technical issues to enhance search engine performance now and moving forward.

redesign

Aligned aesthetics with modern web standards and Palisade brand guidelines, establishing a consistent and professional “look” throughout.

Project Objectives

Project Proof

COMPLETE design & CLIENT FEEDBACK DEMONSTRATE success

Before

after

What the Client Had to Say

The redesigned website has significantly enhanced user experience by offering a more professional and dynamic interface.

Working with Klok was seamless and highly effective. They provided a detailed, user-friendly template for us to articulate our vision, then refined our input to enhance alignment with SEO and branding goals. Their professionalism and expertise made the process straightforward and the end result exceeded our expectations!

Feedback from both internal teams and external users has been overwhelmingly positive. Everyone appreciates the clarity and ease of use, and aesthetic improvements.

Headshot of Palisade President, Jeremy Paxton.
Jeremy Paxston
President | Palisade Technology Solutions

Design Before & After

Improvements

Palisade already knew how to talk about its service offerings. Klok’s role was to make sure that value proposition and differentiators were clearly communicated online.

We started by building simple, easy-to-read modules, and hand-tailored all of the copy for SEO.

Then, the team focused on navigation and readability, making each page engaging, and delivering prioritized information about each service offering on the Palisade website.

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Results

Paxston was thrilled with the end result of the project:

The redesign addressed our challenges by categorizing solutions clearly, improving navigation, and aligning content with SEO best practices. These improvements allow us to upgrade our user experience and increase search engine rankings simultaneously.

With their recent site overhaul, Palisade now has a powerful digital presence that accurately reflects their capabilities.

The revamped site is not only visually appealing but also functional, informative, and optimized for future growth. After seeing a 267% increase in active users and 177% increase in engagement time, Palisade is making a material impression on potential clients and standing out with a site that represents its recent growth.

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